The World Broadband Association is a global organization that brings together industry leaders and stakeholders from the broadband industry to promote the social and economic benefits of worldwide broadband access. The association plays a key role in shaping the future of global broadband by facilitating collaboration between service providers, vendors, government officials, policymakers, OTTs (Over-The-Top content providers), and investors.

The World Broadband Association provides industry leadership and promotes the importance of broadband access in driving social and economic development. They offer various resources such as news articles, white papers, and videos to keep members informed about the latest developments and challenges in the digital broadband industry.

The association also has working groups that focus on specific areas such as generational roadmap, broadband advocacy, environmental sustainability, network technology, and annual flagship research. These working groups work towards addressing industry challenges and driving innovation in the broadband sector.

Overall, the World Broadband Association aims to accelerate the growth of the global telecom industry while ensuring that broadband networks are accessible to all. By bringing together stakeholders from across the industry, they strive to shape policies and initiatives that promote universal access to high-quality broadband services.