Scott Marketing & Consulting Group (SMCG) offers specialized marketing services for independent living communities. They understand that seniors value their independence and want to live in a community that allows them to make their own choices and live a vibrant, social, and active life.

The challenge for independent living communities is to stand out from the competition and present a refreshing perspective to potential residents. SMCG provides branding and marketing solutions tailored to each organization's unique specialties and areas of excellence. Through comprehensive market research and analysis, they create strategies that go beyond surface-level marketing. This includes social media content, email campaigns, public relations, direct mail, event planning, and more.

SMCG also offers hospitality-based sales training to empower staff with the knowledge to address the evolving needs and concerns of seniors. Their holistic approach aims to attract a broad demographic of seniors who are ready to move in as well as those who need more time or consideration. With SMCG's expertise, independent living communities can showcase their true ability to transform lives and differentiate themselves in the market.