OXXO Cleaners that Care is an innovative franchise in the dry-cleaning industry, founded in 2001 and franchising since 2003. The company was established by Salomon Mishaan, who recognized the need for a more sustainable and customer-focused approach to garment care after years in various industries. With a vision to introduce a European-style cleaning concept to the United States, OXXO has grown into a successful brand known for its eco-friendly practices and commitment to quality service. It operates 48 units across multiple territories, focusing on environmentally conscious cleaning methods that utilize GreenEarth solvent, which is non-toxic and safe for both garments and the environment.

OXXO offers a range of services including dry cleaning, laundry, household alterations, and commercial services. Their unique approach includes 24/7 drop-off and pick-up options through user-friendly ATM-style windows, and hand-ironed finishes that enhance garment quality while prioritizing air quality in their stores. The brand's boutique-style layouts foster transparency and customer trust by allowing clients to observe the garment processing firsthand. OXXO also emphasizes community engagement through outreach initiatives, reflecting its core mission of social responsibility alongside excellence in garment care.