Good Business Colorado is a grassroots organization that advocates for small businesses and sustainable business practices in the state of Colorado. The organization is focused on promoting equitable communities, a sustainable environment, and a prosperous economy. They believe that a prosperous economy should include good health, fair workplaces, livable wages, and career growth opportunities. In terms of the environment, Good Business Colorado promotes renewable energy, clean water and air, and the preservation of public lands. They also strive for equitable communities that provide equal treatment, affordable workforce housing, and safe neighborhoods for everyone. The organization works to advocate for policies that reflect their core values at the local, state, and federal levels. They provide networking opportunities and resources for like-minded business owners and encourage consumers to support member businesses as a way to promote their values-driven approach.