Tracer is a brand protection software and services company that specializes in anti-counterfeit technology. Their suite of products, including Tracer Protect and Tracer Registrar, is designed to help businesses protect their brand, reputation, and customers. With their advanced AI technology and top-tier data scientists, Tracer can quickly detect and enforce actions against brand violations on various digital platforms such as domains, social media, mobile apps, organic and paid search, and marketplaces. They offer comprehensive solutions for preventing counterfeit products, unauthorized credential sharing, phishing attacks, gray market compliance, executive impersonation, and more. Tracer has a proven track record of success with a high enforcement rate and a large number of protected brands.