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All Things Innovation
The H2 2022 Insights Spend & Trends Report is a valuable resource available on the All Things Innovation website. The report provides exclusive insights into the thoughts and spending habits of executives in the field of insights. The survey conducted by the TMRE (The Market Research Event) and All Things Insights community covers various aspects, including how executives are spending, the challenges they face, and the evolving nature of the insights function.
According to the report, there is a shift from market research to insights towards foresights, driven by the increasing availability and utilization of data. It highlights the need for upskilling in order to harness data effectively and guide enterprise strategy. The report also indicates that supporting product development and innovation teams is a top area of focus for organizations, aligning with findings from the Innovation Spend & Trends Report.
To access this exclusive content, visitors are required to fill out a form with their name, email address, company information, country, and consent for receiving updates from Informa and/or sponsors. The report offers valuable insights for professionals in the industry who are looking to stay ahead of trends and make informed decisions in their organizations.